Stage 01Warm frequency
Bollywood
DJ Chetas · DJ Ganesh · Aerreo · Flipsyd · Madoc · Ashley Alvares · D-Rain · GV · Mehul Kukreja
YPD Live
One HouseInfinite Experiences
A house of original festivals, concerts and cultural experiences that bring people together and give them something to return to.
Explore the propertiesThe IP House
A long-term IP enginebuilt for cultural scale
YPD Live creates, owns and scales multi-format cultural properties across music, comedy, festivals and contemporary art.
Each property is designed to return and grow, with a distinct identity, deep audience connection and global relevance.
Identity
Create identity-led, high-quality experiences
Ownership
Build ownable IPs designed to return and grow
Global / local
Bridge global programming with local audience insight
One ecosystem
Integrate multiple art forms into one ecosystem
Founder
Karisma
Creative Director, YPD Live
Before YPD Live had a name, it had a habit: turning every brief into a stage. Years spent producing concerts, festivals and immersive brand experiences taught our creative lead a simple truth: an audience never remembers the schedule, only the moment the room changed.
That instinct now drives every Live production: contemporary, a little unexpected, engineered to the second and always in service of the feeling the crowd carries home.
“A show ends. What it stirred shouldn’t.”
Flagship Properties
Work that livesbeyond the night
Circus Festival and Holi at the Bay are distinct identities built to return, evolve and travel.
Dome, SVP Stadium · Mumbai · 2025
CircusFestival
A four-day, stadium-scale electronic music showcase shaped by global programming, partnership and collective energy
Positioned among India’s largest-format electronic showcases, Circus sets a benchmark for scale, curation and programme identity.
The programme
Eight headliners · And more
- Klangkuenstler
- I Hate Models
- Maceo Plex
- Jamie Jones
- Monolink
- Hugel
- Yousef
- Special Request
Partners
- Monkey Shoulder · Title Partner
- Jägermeister
- Prava
Bayview Lawns · Mumbai · Multi-stage format
Holi atthe Bay
A large-format cultural property where festive energy meets music-led programming across two distinct stages.
Stage 02Deep frequency
Electronic
Ankytrixx · Anyasa · AJNA · Atomism · Beatlab b2b Soulkonnect · Swish · Whatnot · Cruz · Milliverse b2b Stellr · Vikrant · Quest · Showstopper · Syra b2b SJS · UDT · Ukiyo
PartnersJohnnie Walker Blonde · Jägermeister
What we’re building
Distinct formatsbuilt to scale
Each IP is designed for repeatability, strong audience recall and long-term brand value.
Music
Electronic, commercial and crossover formats
Live Entertainment
Comedy and live entertainment formats
Festivals
Festivals and arena-scale productions
Culture
Fashion, lifestyle and cultural showcases
Destination
Destination and immersive formats
Vision and outlook
Originating hereresonating everywhere
The vision is to build a globally recognised house of cultural IPs, originating in India and expanding across key international markets.
Built with a global-first approach, the portfolio is planned to extend into Dubai, Europe and other cultural hubs, with an identity that can grow while remaining locally relevant in every market.
- India Origin
- Dubai Planned
- Europe Planned
Enter the frequency
Build the nextsignal with us
Bring a brand, artist, venue, destination or cultural idea. The right conversation begins with the ambition behind it.